Connecting Campaign Management Across Channels: Marketing Best Practices to Achieve Results
Marketers are often hampered by a lack of resources and channel-specific, unconnected marketing technologies. A ground-breaking new survey by The Relevancy Group highlights these (and other) challenges, and uncovers opportunities for practitioners to improve their cross-channel marketing efforts and achieve superior results.
Hear David Daniels, CEO, The Relevancy Group, and Dan Smith, senior vice president, ClickSquared for this thought-provoking webinar and get revealing new insights on:
- The top marketing priorities and challenges.
- The most widely used marketing tactics, and why they might not be the best marketing tactics.
- The culture of marketing and the impediments to cross-channel success.
- Strategies to centralize marketing data and establish a shared understanding of customers.
- How cloud-based marketing applications are improving the efficiency and effectiveness of marketing organizations.