The Changing Marketing Software Landscape
Speakers: Suresh Vittal, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared
The Marketing Software Landscape is always evolving making marketing today impossible without significant investments in technology.
There are four marketing technology categories that marketers typically invest in – marketing management, brand management, relationship marketing, and interactive marketing – while the standard categories remain the same, the marketing landscape is changing as a result of merger and acquisitions (M&A) – M&A activity is reshaping the makeup of each category. The evolution of interactive tools is presenting marketers with a wide array of technology investment options.