ClickSquared to Provide Cross-Channel Marketing Solution to Public Relations Society of America
Partnership Expands ClickSquared’s Non-Profit and Association Footprint
BOSTON (March 22, 2011) — ClickSquared has been engaged to provide its cross-channel marketing solution to the Public Relations Society of America (PRSA), the world’s largest organization of public relations and communications professionals.
ClickSquared’s cloud database marketing platform, Click 3G, will help PRSA create personalized communications that are specific to each member’s industry, organizational setting and professional needs, as well as execute loyalty marketing programs based on member involvement. The cross-channel programs will facilitate the engagement, retention and growth of PRSA’s member base.
“ClickSquared offers a sophisticated cloud marketing platform that will help us make sense of the data generated across a variety of member touch points so that we can anticipate and better meet the informational needs unique to each of our members,” said PRSA President and COO William Murray, CAE. “But beyond its technology, ClickSquared possesses the experience and domain expertise to put the solution in place quickly and effectively for the immediate benefit of the membership.”
For ClickSquared CEO Wayne Townsend , the partnership with PRSA also represents a unique opportunity to showcase the capabilities and benefits of its cloud-based cross-channel marketing platform to associations and other non-profit organizations.
“We’re very excited to have been selected by such a prominent and well-respected professional organization,” he said. “Our Click 3G SaaS solution, together with our analytic and database management services, will give PRSA the tools and member insights it needs to create highly relevant, timely, automated communications for its members.”
ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.
ClickSquared has helped to build some of the world’s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information on ClickSquared, visit the company’s web site at www.clicksquared.com or via the links below:
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 112 local Chapters organized into 10 geographic Districts; 12 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has 317 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.