ClickSquared Offers Email Marketing Solution for iPad Delivery
Increases Effectiveness of Cross-Channel Marketing Efforts
Waltham, Mass. —July 1, 2010—ClickSquared, a premier provider of email and cross-channel database marketing solutions, announced today it has embedded the Pivotal Veracity eDesign Optimizer within its Click 3G cross-channel marketing platform. Click 3G allows marketers to easily tailor outbound communications to match the characteristics of each customer’s preferred email client – including iPads – and the eDesign Optimizer tool allows clients to preview the appearance of emails to assure proper rendering and navigation.
Launched in early March, Apple has sold over three million iPads in just 80 days. While the mass adoption of this new device creates exciting cross-channel marketing opportunities, the iPad’s unique screen size and video-enabled inbox requires new tools for marketers to ensure the proper rendering of landing pages and emails.
To maintain brand integrity, marketers need to understand how their emails will look across all major email clients – including multiple versions of Outlook and Lotus Notes, AOL, Gmail, Hotmail, international email clients, and a host of mobile clients such as the iPhone, Android, BlackBerry, Palm, and now the iPad – before they’re sent.
“Consumer technology is changing at rapid pace. The proliferation of new computing devices ranging from the iPad to a variety of smart phones requires that cross-channel marketers tailor their messages to match the changing technology choices of their customers and the rendering capabilities of each device. As a provider of email and cross-channel database marketing solutions, ClickSquared’s job is to provide the tools and services marketers need to successfully execute their marketing campaigns and maintain their brand image,” said Dan Smith, senior vice president, marketing, ClickSquared. “Our ability to support specific message versioning and rendering previews for iPads provides our clients with the tools they need to manage marketing communications to this unique and popular device, as well as an ever-changing array of email clients and mobile-computing platforms.”
About ClickSquared
ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, mobile and web channels. Leveraging a team of marketing, technology and vertical-industry experts that are passionate about our clients’ success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.
ClickSquared has helped to build some of the world’s best known brands including ARAMARK, Boston Celtics, Cable One, Comcast, Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Montage Resorts, Starwood, Sovereign Bank, US Bank, US Gypsum and Capital One Bank. For more information on ClickSquared, visit the company’s web site at www.clicksquared.com.
