ClickSquared Features SaaS Cross-Channel Marketing Hub at Gartner’s Customer Strategies & Technologies Summit

Boston, Mass., London, UK, June 11, 2012 — ClickSquared, a leading global provider of SaaS marketing software enabling companies to engage intelligently and effectively with their customers, will  be  demonstrating the full capabilities of its Cross-Channel Marketing Hub at the Gartner Customer Strategies & Technologies Summit in London 11-12, June.

Celebrating 30 years of the acronym ‘CRM’ at the Gartner Summit , ClickSquared will demonstrate their campaign management, business intelligence, customer analytics, and social media capabilities to  assembled senior executives from sales, marketing, IT and customer loyalty functions.

The company was recently recognized by Gartner, Inc., in its “Magic Quadrant for CRM Multichannel Campaign Management” independent research report.*

ClickSquared’s SaaS Cross-Channel Marketing Hub, more simply known as the Hub, allows marketers to consolidate and manage multi-dimensional customer data, easily analyze and visualize that data, develop cross-channel marketing campaigns with an intuitive drag-and-drop UI and deliver relevant offers and messages across their customers’ preferred channels. ClickSquared’s Hub includes clickSOCIAL, a collection of 14 ready-to-deploy social apps for Facebook and Twitter which allow marketers to better engage with their customers, generate newsfeed stories to build brand awareness and grow their fan base, and convert anonymous fans and followers into their direct marketing programs, and clickSCORE, in-database “always on” industry-specific predictive and descriptive models.

“This year’s summit celebrates three decades of companies using technology to get closer to their customers,” said Dan Smith, senior vice president of marketing. “We’ll be participating in the celebration and showcasing our Cross-Channel Marketing Hub at the event. The Hub enables organizations of all sizes to build stronger relationships with their customers while lowering the cost of technology ownership and delivering the fast time to value and capacity on demand advantages of the cloud.”

ClickSquared has helped some of the world’s best known brands achieve marketing success. At the Summit, the company will be hosting a whiskey tasting featuring whiskies from one of its well-known clients, Highland Park Whiskies, one of the best whiskies in the world.”

*Gartner, Inc., Magic Quadrant for CRM Multichannel Campaign Management, Adam Sarner, May 22, 2012.

About Gartner Customer Strategies & Technologies Summit:

Taking place 11 and 12 June at the Lancaster London Hotel, Lancaster Gate, London, the Summit delivers leading-edge insights into the latest customer strategies and technologies, how these strategies and technologies affect customer relationship initiatives and how to manage the organizational and cultural changes that are required for successful projects. Designed for both business and IT CRM leaders interested in sales, marketing, customer service and customer experience, the Summit helps organizations to maximize the potential of their CRM initiatives.

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About ClickSquared:

ClickSquared is the leading global provider of SaaS marketing software, enabling companies to engage intelligently and effectively with their customers across email, social, mobile, direct mail, survey, and web channels.  

With ClickSquared, marketers can design, execute, and automate highly dynamic cross-channel campaigns and analytics-driven marketing programs to acquire new customers, increase cross-sell, reduce attrition, grow revenue and drive brand loyalty.  

ClickSquared’s cloud-based Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.  

ClickSquared has helped to build some of the world’s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, The Leading Hotels of the World and Santander.

ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:

Twitter: www.twitter.com/clicksquared
Facebook: www.facebook.com/clicksquared

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Laureen Sanderson
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