ClickSquared Continues European Expansion with New UK Office and Key Hires

BOSTON, Mass., LONDON and MIDDLESBROUGH, UK, June 11, 2012 – ClickSquared, a global provider of SaaS cross-channel marketing software, today announced continued expansion for the company in the United Kingdom.

“The United Kingdom is Europe’s third largest economy and home to many of Europe’s leading companies. We are increasing our commitment to the European market with a move to an expanded London office and the addition of key staff members,” said ClickSquared CEO, Wayne Townsend.  “We are expanding our presence in the UK to increase our capacity to bring our unique SaaS cross-channel marketing capabilities to more companies in the region.”

Key Staff Additions

ClickSquared recently strengthened its UK-based team, bringing marketing veteran Michael Owen on board as marketing director, Wayne McDonald as a strategic account manager, and Adam Crisp as the head of the European strategy and analysis team.

Owen is responsible for developing and leading ClickSquared’s UK-based marketing efforts, including driving public relations, brand awareness, thought leadership and the development of marketing programs to raise awareness of ClickSquared across Europe.

A seasoned marketing professional, Owen has held a variety of marketing roles throughout his career.  Most recently, he was Marketing Director at Modo Marketing, a marketing, PR services and development consultancy in Spain. Prior to Modo, he held positions with organizations such as Semantec GmbH, Hewlett Packard, and KLM Royal Dutch Airlines.

Adam Crisp joins ClickSquared from RAPP (formerly Identex), where he served in various capacities including analysis, strategy, and solutions design on behalf of a broad rostrum of companies, including Mercedes Benz, Virgin Atlantic Airways, Dixons Group, and Barclaycard.  Crisp combines his analytical and strategic skills with a hands-on ability to design successful marketing programs, deliver effective cross-channel campaigns, and implement innovative loyalty programs and measure marketing ROI.   

Wayne McDonald joins ClickSquared’s Middlesbrough team as a strategic account manager. His previous experience includes working as an account director at Black Sun Plc, a specialist CRM and loyalty agency based in London. While at Black Sun, he headed up the Bluewater shopping centre account and he was instrumental in launching the MyBluewater loyalty program.  Prior to Black Sun, McDonald spent 4 years at RAPP, where he managed programs for Dixons Retail, LOVEFiLM, Ladbrokes, and Pfizer.   

Growing Office Space

The increased staff is driving a move to larger office space. The new offices, located at 1 Sekforde Street in London, are already up and running. ClickSquared's European operations center is located in Middlesbrough, North Yorkshire.

ClickSquared's Cross-Channel Marketing Hub

“Our market-leading SaaS cross-channel campaign management solution, the Cross-Channel Marketing Hub, is already used by some of the UK’s most innovative companies to design and deliver customer-centric, profitable marketing programs,” commented Greg Garnys, ClickSquared’s Managing Director, Europe.

ClickSquared’s SaaS Cross-Channel Marketing Hub, more simply known as the Hub, allows marketers to consolidate and manage multi-dimensional customer data, easily analyze and visualize that data, develop cross-channel marketing campaigns with an intuitive drag-and-drop UI and deliver relevant offers and messages across their customers’ preferred channels.  ClickSquared’s Hub includes clickSOCIAL, a collection of 14 ready-to-deploy social apps for Facebook and Twitter which allow marketers to better engage their fans, generate newsfeed stories to build brand awareness and grow their fan base, and convert anonymous fans and followers into their direct marketing programs, and clickSCORE, in-database “always on” industry-specific predictive and descriptive models.

About ClickSquared

ClickSquared is the leading global provider of SaaS marketing software, enabling companies to engage intelligently and effectively with their customers across email, social, mobile, direct mail, survey, and web channels.

With ClickSquared, marketers can design, execute, and automate highly dynamic cross-channel campaigns and analytics-driven marketing programs to acquire new customers, increase cross-sell, reduce attrition, grow revenue and drive brand loyalty.  

ClickSquared’s cloud-based Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.  

ClickSquared has helped to build some of the world’s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, The Leading Hotels of the World and Santander.

ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:
Twitter: www.twitter.com/clicksquared
Facebook: www.facebook.com/clicksquared
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Laureen Sanderson
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