ClickSquared Chosen by M|C Communications for Cross-Channel Communications Solution
Will Focus on Increasing Clinician Engagement
Waltham, Mass. –July 28, 2010– ClickSquared, a premier provider of email and cross-channel database marketing solutions announced today that M|C Communications LLC (M|C) has chosen ClickSquared as their cross-channel communications partner. M|C, the leading provider of professional education solutions to a community of more than 220,000 clinicians under the Pri-Med brand, will be utilizing ClickSquared’s cross-channel SaaS (Software as a Service) platform, Click 3G. Click 3G will enable M|C to execute and orchestrate cross-channel outreach campaigns, realize cost efficiencies, increase event attendance, drive greater clinician engagement and engender loyalty for M|C’s events, products and services.
ClickSquared will also make it possible for M|C to enhance its ongoing campaign effectiveness through the application of behavior and response analytics while decreasing costs by creating more targeted communication programs. “We are excited to partner with the leading provider of professional education solutions for primary care professionals and are gratified that M|C Communications recognized our unique capabilities, expertise and experience with cross-channel marketing” said Dan Smith, senior vice president, ClickSquared. “Our innovative Click 3G platform, combined with our strategy and analytics services, will enable M|C to create data-driven engagement programs -- including real-time programs -- that allow M|C to develop an effective, relevant dialogue with each and every medical professional that can benefit from its educational programs.”
“Our goal is to provide clinicians with access to education and the information they need to deliver better patient care,” said Dara Warn, senior vice president, M|C Communications. “ClickSquared allows us to customize offers based on the individual physician’s needs. We are impressed by ClickSquared’s deep expertise and experience in designing and executing cross-channel communications. The move to ClickSquared will enable us to further enrich our outreach programs for primary care practitioners and to provide individually tailored communications that will enhance the overall experience with Pri-Med.”
About ClickSquared:
ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, mobile and web channels. Leveraging a team of marketing, technology and vertical-industry experts that are passionate about our clients’ success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.
ClickSquared has helped to build some of the world’s best known brands including ARAMARK, Boston Celtics, Cable One, Comcast, Dr. Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Montage Resorts, Starwood, Sovereign Bank, US Gypsum and Capital One Bank. For more information on ClickSquared, visit the company’s web site at www.clicksquared.com.
About M|C Communications
M|C Communications LLC, is a trusted source for medical education and provider of professional learning environments for health care professionals under the Pri-Med brand. M|C delivers a network of meetings and digital, multi-media content and online tools designed to meet the clinical education and information needs of actively practicing health care practitioners. The Pri-Med community of health care professionals relies on Pri-Med as their primary professional resource for opportunities to engage with their peers, expert faculty and world-class content. Utilizing our collaborations with leading institutions, associations, medical centers and education partners, Pri-Med helps its clinician community deliver higher-quality patient care. For more information visit www.pri-med.com.
