Integrating Channels Drives Higher Marketing ROI
Gain synergies by orchestrating dialogs across multiple channels.
Not all customers interact with you in the same way. They have unique behaviors, channel preferences, and response patterns. So why communicate with them using isolated (or disconnected) channels? For example, direct mail can be used to drive people to your website to collect email addresses, and email may be the vehicle used to encourage customers to request an expensive sample or mail pack. Mobile might be the perfect way to send out a reminder that a response deadline is approaching, followed by a phone call for increased results. No matter what channels you're using to speak to your customers, it's important that those efforts are properly orchestrated for the highest possible results.
The Hub connects the channels for you and provides you with an effective approach to coordinating marketing interactions. With the Hub, you have a centralized data repository that integrates customer analytics with execution across email, mobile, social, web as well as traditional offline channels to make your marketing more effective.