Cliquity
Cliquity provides an innovative, practical approach to help marketers measure, monitor and maximize marketing success. The model enables marketers to understand how interactions between their brand and their customers produce value. It monitors a customer’s level of engagement with a brand by tracking each customer contact and resulting behavior over time, informing marketers when there is a need for marketing action. Model results guide marketing decisions to ensure investment-appropriate marketing treatments reach the right customers, through the right channels at the right time.
While the goal of the model is to help marketers make sound marketing and investment decisions, the goal of the approach is to automate them. Cliquity converts modeling insights into action by prescribing the best-suited, investment-appropriate action for each touch point, interaction or marketing occasion. Marketing communication scenarios and treatments are transformed into business rules, that can be integrated into database marketing engines and automated.
The result is a model-driven, automated marketing engine that optimizes marketing performance in real-time.
>> Download your free copy of the Cliquity whitepaper by clicking here.
